Oliver Schwenner
Website Redesign
Graphic Design
Social Media Design
Based in Cologne, Oliver Schwenne is an innovative coach who combines traditional practice with immersive nature experiences. I was immediately drawn to his unique approach of integrating coaching sessions with invigorating hiking tours, offering clients a powerful way to clear their minds and gain fresh perspectives amidst natural landscapes.
What I've created:
Redesign Website
Poster
Flyer
Social Media Kit
BRIEFING
Website Redesign: Showcase coaching tours prominently, highlighting both one-on-one and group options.
Physical Marketing: Create postcards and posters to promote tours offline.
Digital Assets: Develop materials for social media to enhance online presence.
My Design vision
Website
For this client, I undertook a comprehensive website redesign with a primary focus on showcasing their coaching tours. The challenge was to effectively present both their one-on-one and group coaching options while providing valuable information to potential clients. My design approach centered on three key objectives: informing users about the tour content, highlighting the coach's experience, and sparking curiosity in potential participants. The new layout and content strategy work together to create an engaging user experience that not only educates visitors but also encourages them to explore the unique coaching opportunities offered. To extend the reach of this messaging, I also designed eye-catching social media posts and animated Reels, strategically crafted to market the tours across the client's social media platforms. This integrated approach ensures a cohesive brand presence both on the website and throughout their social media channels.
My Design vision
Poster & Flyer
To enhance my client's marketing efforts, I designed a captivating poster featuring a striking image of the Norwegian landscape where the coaching tours take place. The poster showcases a lone figure standing amidst the majestic mountains, instantly conveying the sense of adventure and personal growth these tours offer.
Key information about upcoming tours is presented in concise, eye-catching boxes, allowing potential clients to quickly grasp the available options. To facilitate easy engagement, I incorporated the coach's contact details and a QR code, enabling interested parties to connect directly with minimal effort.
Complementing the poster, I also created an informative flyer that expands on the tour details. This take-home piece provides a comprehensive overview of the coaching experiences, allowing potential clients to review the information at their leisure and take the next step in their journey. The cohesive design between the poster and flyer ensures a consistent brand message, effectively promoting the coach's unique offerings.
Outcome & benefit
Our integrated marketing project for the coaching client successfully combined digital and traditional media to promote his tours. We redesigned the website, created social media assets, and developed posters and flyer, all while maintaining the client's Corporate Identity. This cohesive approach increased visibility and accessibility for potential clients across multiple platforms. The client was pleased with the results, expressing that the designs accurately represented his brand and offerings. This comprehensive strategy has positioned him well to attract new clients and grow his coaching business effectively.
Very pleasant project consultation with a creative and modern further development of my Wix design. I felt well supported at all times. The digital collaboration and coordination was easy to understand and comprehensible. I look forward to working with Anna in the future.
Oliver Schwenner
★★★★★