What WE've created:

• Coporate Identity, Logo

• Website in progress, based on Wireframes

• Social Media post

• CV

BRIEFING

Alexandra wanted a logo which reflected both of the countries she grew up in. She wanted it bold in typography as well as in color. The Website needed to work as an online portfolio for clients to contact her.

Design solution

Coporate Identity
For the visualization of her African and German culture, we chose the surface shape of Ghana and Hamburg. These two shapes defined the base of the logo and function well as design elements throughout other media. For the typography, we chose a bold font that is both modern, firm and present. The addition of "speaks" is a hand lettering font to emphasize the human personal touch that is a hallmark of her as a presenter. Both in combination result in a harmonious and meaningful overall design.

Design guide

CV Design

Business Cards

OUr Design solution

Website
I defined the structure of the one-pager in order to prioritize and define the amount of content. Based on this, the content is now integrated piece by piece. As a result, Alexandra will have an online presence to be able to address further potential customers and directly show what expertise she has and quickly show how her stage presence is based in the videos.

Wireframes step-by-step: 1. Structure in Figma / 2. Graphic Elements added / 3.Implemented on Website

Outcome & Benefit

We developed a comprehensive visual identity for a talented moderator, designing a distinctive logo, creating a sleek website template, and crafting a visually strong CV. The result was a cohesive and bold corporate identity that deeply resonated with our client's taste. She was thrilled to finally have a visual voice that authentically represented her professional style. This new identity has empowered her to present herself more confidently in the competitive world of moderation, providing a strong foundation for her to stand out and attract opportunities that match her expertise.

ANND has an outstanding sense and understanding of how to translate a briefing into an aesthetic CI/branding. During the collaboration, they understood how to shape my ideas into concrete examples of work and also how to present them holistically for future media applications. I am very satisfied and happy with the result!

Alexandra Antwi-Boasiako

★★★★★